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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News

News

Quantcast CEO: Alt IDs won’t scale, marketers underweighting contextual, cookieless targeting ‘cheaper’, consent platform seeing ‘50-90%’ opt-in, ‘scorched earth’ privacy overhaul fears overblown

By Brendan Coyne - Editor

19 October 2022 3 min read

By Brendan Coyne - Editor

19 October 2022 3 min read

News Plus

News Plus

$300m digital ad, classifieds company Carsales unveils media division, self-serve ad platform, 10.8m email addresses, eyeing bigger share and broadcasters as competition

By Sam Buckingham-Jones - Deputy Editor

12 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

12 October 2022 4 min read

News Plus

News Plus

Cookieless chicken nuggets: Lilydale, Steggles CMO Yash Gandhi tests ID5 post-cookie targeting, sees 19x engagement on Safari, 16% boost across all users - ‘Why is it taking a chicken brand to kick off on this?’

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

Industry Contributor

Industry Contributor

‘Find me 20 per cent savings’: Connected TV’s BVOD frequency issue has many guilty parties, including advertisers and ad tech firms

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

News Plus

News Plus

News Corp corrals factions in bid to best Nine with 16m audience IDs, advertiser match rates, cut Big Tech’s turf; switches on CDP, launches on-platform video commerce play

By Paul McIntyre & Brendan Coyne

3 May 2022 5 min read

By Paul McIntyre & Brendan Coyne -

3 May 2022 5 min read

Market Voice

Market Voice

IAB CEO: Marketers need to “test and invest” as cookie cull “resets” digital ad industry, privacy law overhaul goes “further than we thought”

By Nine | Partner Content

3 May 2022 3 min read

By Nine | Partner Content -

3 May 2022 3 min read

Industry Contributor

Industry Contributor

This is not a drill: Your current version of Google Analytics is about to stop working; kiss goodbye to year-on-year data

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

By Gary Nissim - Managing Director, Indago Digital

20 March 2022 4 min read

Deep Dive

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

News Plus

News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read